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What are AR and VR

Updated: Mar 4, 2022

Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go. Virtual reality (VR) implies a complete immersion experience that shuts out the physical world.


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AR adds digital elements to live view.

AR and VR


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Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go.

Virtual reality (VR) implies a complete immersion experience that shuts out the physical world. Using VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported into a number of real-world and imagined environments such as the middle of a squawking penguin colony or even the back of a dragon.


Virtual reality (VR) and augmented reality (AR) have exciting potential in the future of gaming, marketing, e-commerce, education, and many other fields. Both technologies are known for their enriched experience that brings together a virtual world and the real one with enhanced, 3-D visuals. Although it can be easy to mix up the two, there are some significant differences.

What Is AR? Almost any person with a smartphone can get access to augmented reality, making it more efficient than VR as a branding and gaming tool. AR morphs the mundane, physical world into a colorful, visual one by projecting virtual pictures and characters through a phone's camera or video viewer. Augmented reality is merely adding to the user's real-life experience.


What Is VR? Virtual reality takes these same components to another level by producing an entirely computer-generated simulation of an alternate world. These immersive simulations can create almost any visual or place imaginable for the player using special equipment such as computers, sensors, headsets, and gloves. What's the Difference Between the Two? The distinctions between VR and AR come down to the devices they require and the experience itself:

  • AR uses a real-world setting while VR is completely virtual

  • AR users can control their presence in the real world; VR users are controlled by the system

  • VR requires a headset device, but AR can be accessed with a smartphone

  • AR enhances both the virtual and real world while VR only enhances a fictional reality



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